Music for Advertising Composition & Production
Composizione e produzione musicale per spot pubblicitari, branded content, televisione e media digitali: dal brief alla realizzazione di jingle, musical logo, library music, mock-up e demo reel professionali.
Trasforma un’idea creativa nel suono di un brand.
Un percorso specialistico dedicato alla composizione e produzione musicale per pubblicità, branded content, televisione e media digitali.
Il corso forma professionisti nella composizione e produzione musicale per la pubblicità, fornendo competenze creative, tecniche e produttive utilizzate nelle Music House Production e nelle Advertising Agencies.
Attraverso l’analisi del brief, dello storyboard e del target, lo studente imparerà a individuare il linguaggio musicale più efficace per comunicare l’identità, i valori e il messaggio di un brand.
Il percorso integra composizione, produzione digitale, MIDI Programming, mock-up, commercial music, portfolio, demo reel e strategie di inserimento professionale.
Commercial Music
Jingle, musical logo, Full Sing, Donut, PSA, promo, ringtones, library music e Tag Arrangement.
Music Production
Composizione, mock-up, strumenti virtuali, MIDI, editing e produzione professionale tramite DAW.
Industry & Career
Music House, agenzie pubblicitarie, demo reel, portfolio, cover letter, resume e networking.
Dal brief pubblicitario alla consegna finale.
Analisi del brand, del target, dello storyboard e del messaggio.
Definizione dell’identità sonora, del genere e della funzione musicale.
Jingle, musical logo, library music e scoring for advertising.
DAW, MIDI, mock-up, strumenti virtuali, editing e finalizzazione.
Presentazione, revisioni, consegna, portfolio e demo reel.
Creatività, comunicazione e produzione professionale.
Conoscenze
- Linguaggio musicale della pubblicità
- Categorie della commercial music
- Analisi del brief e dello storyboard
- Struttura delle Music House
- Funzionamento delle Advertising Agencies
- Library Music e musica royalty free
- Workflow produttivi professionali
Abilità operative
- Analizzare un brief pubblicitario
- Comporre jingle e musical logo
- Produrre scoring per advertising
- Realizzare mock-up professionali
- Utilizzare DAW e strumenti virtuali
- Preparare cover letter e resume
- Creare una demo reel pubblicitaria
Output finale
- Demo reel pubblicitaria
- Jingle originale
- Musical logo
- Scoring completo per uno spot
- Mock-up professionale
- Portfolio e materiale di presentazione
- Progetto finale completo
Cinque moduli per una produzione completa.
Il programma accompagna lo studente dall’analisi del brief alla realizzazione di una demo reel professionale.
01 Commercial Music Language Brief, categorie e linguaggi pubblicitari 18 ore · 3 CFU
Analisi del brief pubblicitario
Tipologie di spot
Jingle
Scoring for Advertising
Musical Logo
Library Music
Promos
PSA
Ringtones
Full Sing
Donut
Tag Arrangement
Tag Special Case
Commercial Genre Music
Storyboard
Funzione narrativa della musica
02 Composition & Production Workflow DAW, mock-up, MIDI e strumenti virtuali 18 ore · 3 CFU
Digital Audio Workstations
Digital Performer
Logic Pro
Cubase
Studio One
Ableton Live
Reaper
Kontakt
MIDI Programming
Virtual Instruments
Sound Libraries
Musica royalty free
Realizzazione del mock-up
Editing
Mixing preliminare
Finalizzazione
03 Music House Production Industria, agenzie e rapporto con il cliente 12 ore · 2 CFU
Struttura di una Music House Production
Advertising Agencies
Ruoli professionali
Workflow del progetto pubblicitario
Interpretazione del brief
Rapporto con il cliente
Presentazione delle proposte musicali
Revisioni e feedback
Consegna professionale
Standard dell’industria
Formati di consegna
Real project simulation
04 Career Development Demo reel, portfolio e contatti professionali 12 ore · 2 CFU
Demo reel pubblicitaria
Portfolio professionale
Cover Letter
Resume
Presentazione del compositore
Come contattare una Music House
Networking professionale
Pitching
Personal Branding
Comunicazione professionale
Ricerca delle opportunità
Gestione dei contatti
05 Final Advertising Project Produzione completa della musica per uno spot 12 ore · 2 CFU
Analisi del brief
Analisi dello storyboard
Sviluppo del concept musicale
Definizione del linguaggio
Composizione originale
Produzione del mock-up
Jingle
Musical Logo
Sincronizzazione con il video
Revisione tecnica
Finalizzazione
Consegna del progetto
Presentazione finale
Discussione conclusiva
Analizzare, comporre e produrre: Learning by Doing.
Ogni argomento viene affrontato attraverso dimostrazioni operative, esercitazioni guidate, laboratori pratici e revisioni individuali.
Analisi
Studio di brief, storyboard, spot, brand identity e casi reali della comunicazione pubblicitaria.
Laboratorio
Composizione di jingle, musical logo, commercial music e mock-up attraverso esercitazioni guidate.
Project Work
Realizzazione di un progetto pubblicitario completo, pronto per portfolio e demo reel.
Gli strumenti della moderna produzione musicale pubblicitaria.
Per musicisti che vogliono comunicare professionalmente.
Il corso è rivolto a compositori, produttori, musicisti e professionisti interessati alla musica per pubblicità, televisione e branded content.
Esperienza accademica e produzione musicale per immagini.
Prof. Francesco de Donatis
Compositore per Film, TV, videogiochi e pubblicità, docente AFAM e Coordinatore Scientifico del Master in Film Scoring.
- Laureato Summa Cum Laude presso Berklee College of Music, Boston
- Coordinatore Scientifico del Master in Film Scoring
- Compositore per Film, TV, videogiochi e pubblicità
- Docente AFAM
- Esperienza nella composizione, produzione musicale, commercial music e musica applicata alle immagini
Competenze per la moderna industria pubblicitaria.
Scopri l’esperienza dei nostri studenti.
Leggi le testimonianze di compositori, musicisti e professionisti che hanno seguito i percorsi formativi di International Film Score ETS.
Trasforma le tue idee nel suono di un brand.
Presenta la tua candidatura al corso Music for Advertising. Le iscrizioni sono a numero chiuso, con un massimo di 15 partecipanti.
Music for Advertising Composition & Production
Music composition and production for commercials, branded content, television and digital media: from the brief to jingles, musical logos, library music, professional mock-ups and demo reels.
Transform a creative idea into the sound of a brand.
A specialist programme focused on music composition and production for advertising, branded content, television and digital media.
The course trains professionals in music composition and production for advertising, providing the creative, technical and production skills used by Music Houses and Advertising Agencies.
Through the analysis of briefs, storyboards and target audiences, students will learn how to identify the most effective musical language for communicating a brand’s identity, values and message.
The programme combines composition, digital production, MIDI Programming, mock-up creation, commercial music, portfolio development, demo reels and professional career strategies.
Commercial Music
Jingles, musical logos, Full Sing, Donut, PSA, promos, ringtones, library music and Tag Arrangement.
Music Production
Composition, mock-ups, virtual instruments, MIDI, editing and professional DAW-based production.
Industry & Career
Music Houses, advertising agencies, demo reels, portfolios, cover letters, resumes and networking.
From the advertising brief to final delivery.
Brand, target audience, storyboard and message analysis.
Definition of sonic identity, genre and musical function.
Jingles, musical logos, library music and advertising scoring.
DAWs, MIDI, mock-ups, virtual instruments, editing and finalisation.
Presentation, revisions, delivery, portfolios and demo reels.
Creativity, communication and professional production.
Knowledge
- Advertising music language
- Commercial music categories
- Brief and storyboard analysis
- Music House structures
- Advertising Agency workflows
- Library and royalty-free music
- Professional production workflows
Practical abilities
- Analyse an advertising brief
- Compose jingles and musical logos
- Produce advertising scores
- Create professional mock-ups
- Use DAWs and virtual instruments
- Prepare cover letters and resumes
- Create an advertising demo reel
Final output
- An advertising demo reel
- An original jingle
- A musical logo
- A complete commercial score
- A professional mock-up
- Portfolio and presentation material
- A complete final project
Five modules for a complete production.
The programme takes students from brief analysis to the creation of a professional advertising demo reel.
01 Commercial Music Language Briefs, categories and advertising languages 18 hours · 3 credits
Advertising brief analysis
Types of commercials
Jingles
Advertising scoring
Musical logos
Library Music
Promos
PSA
Ringtones
Full Sing
Donut
Tag Arrangement
Tag Special Case
Commercial Genre Music
Storyboards
Narrative function of music
02 Composition & Production Workflow DAWs, mock-ups, MIDI and virtual instruments 18 hours · 3 credits
Digital Audio Workstations
Digital Performer
Logic Pro
Cubase
Studio One
Ableton Live
Reaper
Kontakt
MIDI Programming
Virtual Instruments
Sound Libraries
Royalty-free music
Mock-up production
Editing
Preliminary mixing
Finalisation
03 Music House Production Industry, agencies and client relationships 12 hours · 2 credits
Music House Production structures
Advertising Agencies
Professional roles
Advertising-project workflow
Brief interpretation
Client relationships
Presentation of musical proposals
Revisions and feedback
Professional delivery
Industry standards
Delivery formats
Real-project simulation
04 Career Development Demo reels, portfolios and professional contacts 12 hours · 2 credits
Advertising demo reels
Professional portfolios
Cover Letters
Resumes
Composer presentation
Contacting Music Houses
Professional networking
Pitching
Personal Branding
Professional communication
Finding opportunities
Contact management
05 Final Advertising Project Complete music production for a commercial 12 hours · 2 credits
Brief analysis
Storyboard analysis
Musical concept development
Definition of musical language
Original composition
Mock-up production
Jingle
Musical Logo
Video synchronisation
Technical revision
Finalisation
Project delivery
Final presentation
Final discussion
Analyse, compose and produce: Learning by Doing.
Every topic is explored through practical demonstrations, guided exercises, workshops and individual feedback.
Analysis
Study of briefs, storyboards, commercials, brand identities and real advertising cases.
Laboratory
Jingle, musical-logo, commercial-music and mock-up production through guided exercises.
Project Work
Completion of a full advertising project ready for a portfolio and demo reel.
The tools of modern advertising music production.
For musicians ready to communicate professionally.
The course is designed for composers, producers, musicians and professionals interested in music for advertising, television and branded content.
Academic expertise and music production for visual media.
Prof. Francesco de Donatis
Composer for Film, Television, video games and advertising, AFAM lecturer and Scientific Coordinator of the Master in Film Scoring.
- Summa Cum Laude graduate of Berklee College of Music, Boston
- Scientific Coordinator of the Master in Film Scoring
- Composer for Film, Television, video games and advertising
- AFAM lecturer
- Experience in composition, music production, commercial music and music for visual media
Skills for the modern advertising industry.
Discover our students’ experience.
Read testimonials from composers, musicians and professionals who have attended programmes offered by International Film Score ETS.
Transform your ideas into the sound of a brand.
Apply for the Music for Advertising course. Admission is limited to a maximum of 15 participants.